This 54-year journey began long before our group even took shape. Ali Fakhruddin’s vision was to establish a company that creates success not just for itself but for everyone associated with it—suppliers, customers, and, most importantly, employees. This vision marked the beginning of our journey in the world of fragrance. Armaf has established itself as one of the leading perfume brands in the UAE., and the future looks bright for Sterling Perfumes. We are excited to continue our growth and success in this market.